Hi everyone, hope you all had a great and productive week! Should you focus on perfecting your H1s and H2s, or should structured data demand all your on-page attention? While Google hasn’t completely pulled the rug out from under us, don’t let the lack of drastic change in page markup fool you. In Rand`s Whiteboard […]
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Who should buy stuff from you? If you’re like most business owners or leaders that I know, your knee-jerk answer is something just slightly smaller than “everyone on the planet.” But “everyone on the planet” can’t be your sweet spot customer. You need to narrow it down a little. Businesses who need insurance or parents, […]
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Have you ever had an ad that was a complete dud? Have you ever sunk a ton of money into a campaign and the phone never rang? You’re not alone, but there’s a better way!
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